Seven days is a long time in wrestling. Each week Rachel will cast her eye over the landscape and handpick the stuff that stands out. Sometimes they’ll be the most obvious events, but often more subtle shifts in the business. They’ll always be written from her own unique point of view. Unlike the original That Was The Week That Was, she won’t be singing the news.
AJ Lee’s T-Shirt
One of the first of many rants I wrote on this site was about WWE’s women’s merchandise. By that I mean both merchandise made for women and that devised to promote female performers. Has it changed since then? Yes. As much as I want it to? Not even close. But we’re moving in the right direction.
Four years ago WWE had little-to-no shirts cut for women and, just generally, most of their stock was dull. WWE Shop was a sorry sight, but over time it’s improved. The design turnover has been quick, the clothing pages aren’t a sea of black anymore and there are now shirts designed to fit a female figure. Women have curved waists, tits and don’t want to dress like men. Who knew?
It still irritates me that the choice is limited. I hate that someone in an office decides which shirts women will buy. They regularly get it wrong. Why on earth was the Antonio Cesaro shirt not made available to women when you can buy a slim cut Prime Time Players shirt? Madness.
I also take issue with the policy that women’s shirts aren’t stocked at UK live events. When Andrew and I went to Raw, we both intended on buying the yellow CM Punk shirt as a momento. Andrew bought his but I couldn’t find any for women. I decided I’d buy online the next day. That never happened because even when applying a discount code, the extortionate shipping charge made it a $43 shirt. I don’t love it that much.
This needs to change. And a few more v-necks wouldn’t go amiss while they’re at it. I prefer when my chest doesn’t look like it’s growing straight out of my neck.
There may have been some progress on the buying side, but the promotion of female wrestlers when it comes to merchandise has been dreadful. The problem was the same old cycle of no character, no interest, no merch. I have no idea where the Divas’ division is heading at the moment. It’s in a weird place. I’m both tentatively excited at the prospect of a higher mainstream profile and terrified that it means the death of any matches at all. I’m putting all my faith in Sara Del Rey’s influence and a sympathetically edited reality show.
AJ Lee, though, has done something a little special. I may not always have approved of the stories WWE placed her in, but what’s crucial is that she’s had top-billing placement that made people care. The audience wants to see what happens next. She’s not the piss break. It’s been an awfully long time since the crowd cared this much about a woman. Even the cringe-making narratives that played out between Mickie James and LayCool didn’t produce t-shirts, and LayCool were coming out in custom branded shirts and hoodies every week.
I cant say that I love the design of AJ’s shirt. It’s not my style, I doubt I’d ever wear it and I feel a little old for it. But if I can stomach the shipping cost I’m sorely tempted to buy it just to drive home the point that if you make the Divas relevant they will shift stock. And the dollar’s what WWE is all about, right?
Good for you, kid. Never has a t-shirt launch seemed quite so significant. Dare I whisper ‘tipping point’?